Technology vendors showcase their products and services in the exhibit hall at TIA’s 2025 Capital Ideas Conference in San Antonio. (Seth Clevenger/Transport Topics )
SAN ANTONIO — With a heavy focus on artificial intelligence and workflow automation, transportation technology developers introduced a variety of software products and services for third-party logistics operations at the Transportation Intermediaries Association’s 2025 Capital Ideas Conference.
During TIA’s second annual media day event on April 9, about 20 companies announced new features and capabilities designed to help 3PLs boost worker efficiency, improve business decisions and adapt to a changing freight market.
More than half of these technology vendors highlighted their investments in AI functionality or virtual agents designed to automate manual processes, improve communications with third parties and provide deeper insights into business operations and market conditions.
Developers also outlined their efforts to improve the flow of data between systems and help logistics companies better utilize the information residing in their email inboxes.
CloneOps
CloneOps.ai announced the official launch of its AI-powered communications platform that uses virtual agents to automate phone calls, emails and texts for logistics companies.
Richards
The AI virtual agents can handle communications associated with tasks such as sourcing carrier capacity, onboarding carriers, booking and dispatching loads, as well as auditing and customer billing.
Kyle Richards, vice president of sales, said that automating these interactions in turn enables workers to accomplish more and become more productive.
CloneOps includes live takeover functionality that enables representatives to immediately jump in and take over a conversation as needed.
The company also showcased its “chief experience officer,” BaDASK, a virtual sidekick that guides logistics workers on the use the technology platform.
McLeod Software’s Doug Schrier provides an update on the company’s first AI feature, which will automate and streamline communications via email and telematics messages. (Seth Clevenger/Transport Topics)
McLeod Software
McLeod Software, provider of the LoadMaster and PowerBroker TMS products, announced that it will release its first AI feature on June 1.
The new capability, MPact.RespondAI, is designed to automate and streamline communications by improving email and message management.
The product uses AI to classify and prioritize emails and telematics messages and automatically draft responses.
This capability will help carriers and brokers boost productivity, increase accuracy and ultimately improve response times, said Doug Schrier, vice president of growth and special projects.
“Whether communicating with your customers, third parties, carriers or professional drivers, we know that time is money, and that AI can accelerate that,” Schrier said.
Qued President Tom Curee outlines the company’s automated appointment scheduling capabilities at TIA’s 2025 media day event. (Seth Clevenger/Transport Topics)
Qued
Qued, a provider of automated load appointment scheduling for trucking and logistics companies, has expanded to additional freight market segments and has added new capabilities to its workflow automation platform.
The company, which has focused primarily on streamlining pickup and delivery appointments for truckload and multistop consolidated freight, now offers automating appointment scheduling for port drayage operations and residential delivery appointments as well.
Qued also has launched text-based scheduling capabilities that carriers can use to automatically trigger texts to homeowners.
In addition, the company has added AI phone call functionality to handle phone-based appointments.
“All we focus on is appointment scheduling,” said Qued President Tom Curee. “We want to be an inch wide and a mile deep in this problem. We want to continue to dig as far as we can to truly revolutionize the way appointments are being scheduled in this industry and make this better.”
HappyRobot
AI communications company HappyRobot launched Bridge, a control panel for logistics companies to run operations across their entire businesses.
Dean
Kathryn Dean, HappyRobot’s head of growth, said the new functionality can streamline workflows in the freight transportation industry.
Rather than navigating numerous tabs and an overwhelming inbox, users will be able to use Bridge as a connection point to direct AI workers across various tasks.
For example, users can ask the AI for information about anything happening in the business, such as a shipper or carrier relationship or a specific lane, or ask the program to execute specific tasks.
“Every member of your team is now going to be the captain of an AI crew,” Dean said.
Pallet
Startup firm Pallet announced that its CoPallet AI workforce software is now available to third-party logistics providers.
Feng
CoPallet is designed to automate high-volume, repetitive logistics tasks, such as order entry, request-for-quote processing, track and trace and proof-of-delivery reconciliation.
The AI software, also available for shippers and carriers, works on top of companies’ existing tech stacks, such as their transportation management systems, email and other applications.
Jason Feng, Pallet’s head of marketing, described CoPallet as a digital logistics coordinator that performs many of the same repetitive tasks that a human worker might handle and incorporates a decision engine to follow business logic.
“We specialize in high-volume workflows where accuracy is critical,” Feng said. “3PLs can offload that workflow to CoPallet at a fraction of the cost.”
However, the system still involves humans “in the loop” to monitor low-confidence situations and deal with exceptions such as a document missing a pickup address, he added.
FleetWorks
Logistics technology developer FleetWorks highlighted its AI-powered virtual carrier representative for freight brokers.
Singer
“We started with the thesis that AI is going to fundamentally change how people move freight,” said Paul Singer, FleetWorks’ co-founder and CEO.
Since launch, the company’s AI program has conducted more than 5 million conversations with carriers over the phone and via email, covering about 90 years of human conversation.
In addition to saving time for human workers and freeing them up to do more, the AI carrier reps also tend to get better margins.
“The AI is a significantly better negotiator than most humans,” Singer said.
Rose Rocket’s Neena Salifu introduces a feature that automatically transfers freight updates from email inboxes to its TMS. (Seth Clevenger/Transport Topics)
Rose Rocket
Rose Rocket introduced an automated workflow that extracts freight updates from email inboxes and automatically transfers that information into its TMS for brokers and carriers.
The new feature, named TED, integrates with users’ Gmail and Outlook email inboxes.
It captures emailed quotes, orders, invoices and tracking delays and turns them into live, structured records within the TMS so workers no longer need to input those updates manually.
“In an industry with razor-thin margins and nonstop decisions, too many teams still waste hours every day copying updates from their email into their TMS,” said Neena Salifu, field marketing manager at Rose Rocket. “TED connects directly to the inbox, syncing updates into live orders automatically so people can focus on moving freight, not profitless busywork.”
Rose Rocket plans to launch TED in June.
Mike Marut of Revenova discusses different ways that freight brokerages can incorporate AI agents into their operations. (Seth Clevenger/Transport Topics)
Revenova
Revenova, which provides a TMS for logistics companies built on the Salesforce platform, is rolling out mix-and-match AI agents for freight brokerages and 3PLs.
Building on the release of its Artimus AI agent launched earlier this year, Revenova is allowing customers to deploy individual AI components based on their needs, including automated quoting, document processing, carrier vetting, email automation, tracking and AI agent training.
Mike Marut, the company’s marketing manager, described this approach as a “middle ground” between pre-built and custom-built AI agents.
“Everyone is going to have a slightly different configuration of AI agents, and that’s where these components come in,” Marut said.
BrokerPro
Infinity Software Solutions, provider of the BrokerPro TMS for freight brokers, is rolling out a suite of applications and services aimed at helping freight brokers maximize their tech investments.
Asbury
The new offering, called BrokerOS, is designed to better connect data residing in various disparate systems, such as the TMS, customer relationship management systems, accounting software and tracking.
These data silos are a common problem for freight brokers, which tend to add technology opportunistically by cobbling systems together without a holistic technology strategy.
“We’re unifying all the different data streams that they have into a common pool of data,” said Josh Asbury, chief operating officer at ISS.
ISS plans to roll out multiple components of BrokerOS this year, starting with a web platform to ingest data, then a customer relationship management system and finally an analytics platform that brokers can use to drive business intelligence.
Alfonso Quijano of Lean Solutions Group outlines how the company is using AI to help logistics companies source global talent. (Seth Clevenger/Transport Topics)
Lean Solutions Group
Nearshore staffing provider Lean Solutions Group introduced an AI-powered service designed to streamline the worker recruiting and hiring process for logistics companies.
The new capability, named TalentQ, uses AI to improve workflows for placing talent from Latin America, the Philippines and other locations to fill job roles in technology, marketing and sales.
Alfonso Quijano, Lean Solutions Group’s chief technology officer, said the new system reduces the amount of time to fill a position and help companies find the most qualified candidates from a global talent pool.
“We believe strongly that even with AI, even with all the automation coming into place, there will always be a need for talent across organizations, but this talent will be leveled up,” Quijano said.
TalentQ is the latest in Lean Solutions Group’s StudioQ suite of AI-enabled services to improve workforce operations and optimize productivity.
Tai Software
Tai Software, a TMS provider for freight brokers, announced new features designed to enhance the flexibility of its software and give brokers greater control over their workflows.
Ely
Users can now create and manage custom shipment reference numbers tailored to their operations.
Brokers also can create custom shipment alerts based on business-specific conditions.
In addition, Tai users can use a carrier rules engine to set their own logic for interacting with carriers.
“You’re going to be able to tailor the system to your unique workflows,” said Daniel Ely, Tai’s chief product officer. “It’s not just flexibility, it’s intelligence. You’re not just getting alerts, you’re triggering results.”
Highway
Caney
Highway announced it is adding a freight visibility option to its carrier identity and access management platform, which enables freight brokers to connect securely and digitally with motor carriers.
The visibility feature is part of Highway’s Load Lock+ product, which provides a load booking validation process for the life cycle of a load, along with traceability of the geolocation.
The visibility solution will be available for a flat, nominal fee, said Michael Caney, Highway’s chief commercial officer.
TrueNorth
Load board operator TrueNorth Technologies introduced AI capabilities designed to streamline load matching and communications between freight brokers and carriers.
Davidian
The company’s AI program, named Loadie, acts as a virtual dispatcher for carriers and an AI assistant for freight brokers.
Unlike traditional load boards, where a broker posts a load, then waits and hopes that the right carrier finds it, TrueNorth’s AI load board actively connects brokers and carriers.
“Our AI doesn’t just wait. It works to match loads with quality carriers in real time,” said Michael Davidian, vice president of business operations at TrueNorth.
Brokers can post a load for all users to see, or limit visibility to carriers that meet specific criteria.
Once the load is posted, Loadie analyzes TrueNorth’s carrier database and searches for a good match. Depending on the broker’s preference, the AI program can direct interested carriers to contact the broker directly or can facilitate bidding directly through the TrueNorth platform.
TrueNorth’s load board deliberately mixes the old and the new, Davidian said.
“Load boards are a tried-and-true approach that both carriers and brokers naturally gravitate toward, but there is so much improvement that can be made through AI advancements,” he said. “We also believe that broker and carrier relationships still matter immensely, but these relationships can be assisted greatly by AI.”
About 15,000 carriers currently are active on the TrueNorth platform, Davidian said.
Greenscreens
Greenscreens.ai is extending its freight rate forecasting beyond its core focus on transactional spot freight to also provide rate predictions for long-term contract freight.
Favier
The company has introduced its Greenscreens Intuition long-term rate forecasting tool, which provides monthly contract rate predictions for up to 12 months into the future.
This pricing information enables freight brokers to confidently respond to request for proposals in minutes instead of days, said Dawn Favier, CEO and chief product officer at Greenscreens.
Intuition represents the latest in a series of Greenscreens product extensions introduced in recent years.
Financial technology firm Triumph Financial has agreed to acquire Greenscreens in a deal valued at $160 million, the companies announced in February.
Get Real Rates
Get Real Rates announced it is partnering with Greenscreens to combine their truckload freight pricing capabilities.
Singh
Get Real Rates founder Omar Singh said the collaboration will provide an off-the-shelf pricing tool that blends both target carrier buy rates with target shipper sell rates on a single automated platform.
The system enables customers to automate their pricing strategies by replicating their pricing decisions instead of bidding on loads one by one.
Brokers and carriers can use more than 200 variables to price their truckload freight.
“Our ultimate goal is to help brokers operate more efficiently, make fewer mistakes, retain more carriers and stay competitive,” Singh said.
OTR Solutions
Freight factoring company OTR Solutions introduced an AI-enabled freight payment and audit system for carriers and brokers called OTRintelligence.
The new system enables intelligent freight factoring that allows carriers to receive payment within minutes of invoicing, directly to any bank account, around the clock on every day of the year.
OTR extended its service offerings to freight brokers through its acquisition of Epay Manager last year.
HaulPay
HaulPay, a financial technology company serving the logistics market, announced it has updated its software to enhance usability and is adding a new mobile app.
The company provides freight factoring, credit and digital payment services with a focus on minimizing fraud risk, said Steve Kochan, HaulPay’s founder and president.
TripExcess
Insurance broker Crum & Forster expanded its TripExcess program, which now allows trucking companies to purchase excess insurance coverage for a single delivery or a single vehicle.
Vogel
Transportation businesses can obtain excess auto liability, excess general liability and excess cargo coverage on a per load basis or with vehicle-specific coverage at , said Jennifer Vogel, senior program manager at Crum & Forster.
Motor carriers can purchase the excess insurance themselves, or freight brokers and forwarders can purchase the coverage on behalf of the carrier.
Vogel said this approach enables carriers without high insurance limits to buy excess coverage for specific high-value loads, which can level the playing field for small trucking businesses.
“This allows the little guy to be competitive with the guy with 1,000 units,” she said.
Freightclaims.com
Freightclaims.com introduced automated workflows that enable logistics companies to follow up with carriers automatically as they manage freight claims.
The software-as-a-service product, which is designed streamline freight claims from start to finish, can now automatically create tasks and send emails throughout the life cycle of a claim while notifying stakeholders during key points in the process.
“We really feel like this is going to speed up the claims process for you, get that claim settled quicker and keep you on task,” said Michael Schember, the company’s founder and CEO.
also announced a technology integration with TMS vendor 3PL Systems.
