Toyota Mirai by Anindito Mukherjee/Bloomberg News

Toyota Motor Corp. and Hyundai Motor Co. have put their weight behind hydrogen fuel-cell vehicles in the push to reach net-zero emissions, but dismal sales in 2022 suggest customers remain extremely wary.

FCVs accounted for only 0.02% of global passenger vehicle sales last year, according to a report published June 7 by Bloomberg NEF, and making any long-term projections is difficult until they reach 1%, or about 80,000 vehicles.

The Toyota Mirai and Hyundai Nexo accounted for most of the 15,391 passenger FCVs sold last year. Sales fell globally from the previous year — most noticeably in Japan, where they dropped from 2,440 in 2021 to 844 in 2022.

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On paper, hydrogen offers faster refueling and longer range, but the absence of refueling infrastructure and mass-market applications makes wider adoption a slim prospect in the near term. Most research suggests battery-electric vehicles are the quickest, cheapest way to slash emissions in passenger cars.

“We are not able to make a long-term outlook for passenger FCVs while sales are so low, show limited momentum, and are highly concentrated in a few markets and models,” BNEF said.

Toyota and Hyundai are both invested in hydrogen as the global automobile industry shifts away from fossil fuels. In a race last month in Shizuoka, Toyota Chairman Akio Toyoda sat in the driver’s seat of the world’s first liquid-hydrogen race car to promote the so-called carbon neutral fuel.

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