Kenney announced several new and updated products and technologies. (John Sommers II for Transport Topics)
NASHVILLE, Tenn. — Hyundai Translead showcased a lineup of products and initiatives during the 2025 Technology & Maintenance Council Annual Meeting and Transportation Technology Exhibition on March 10. CEO Sean Kenney led the presentation, noting that the new lineup will enhance efficiency and connectivity across the industry.
The trailer manufacturer introduced several new products and technologies, including the Anza medium-duty truck body. It can be shipped as a kit, reducing shipping costs and allowing for on-site assembly. Kenney noted the Anza truck body is an ideal solution for last-mile deliveries and is engineered to be kitted and shipped efficiently.
The redesigned Latitude flatbed features a new side rail, a composite rear storage box, a slide-out rear ladder and an optional rolling tarp system.
“Filled with customer-inspired features, the new Latitude flatbed combines strength, weight [and] ease of use, setting a new standard for flatbeds,” Kenney said. It is available and started shipping in this month.
Hyundai Translead’s new Latitude flatbed trailer. (John Sommers II for Transport Topics)
Focusing on technological solutions, Hyundai Translead also rolled out its advanced insulation system, HT HANA, which maximizes thermal performance while reducing thickness.
“Through the deployment of a holistic design process, we’re taking a fresh look at how refrigerators are designed, manufactured and serviced,” Kenney said. “Our newest development is a perfect example. HANA is a technology that will impact many of our products in the years ahead, and it has the potential to impact industries beyond trailing equipment.”
He explained that the patent-pending system combines low insulation thickness with high thermal efficiency, resulting in thermal performance that is 35% more efficient than conventional systems.
Kenney also touted upgrades to the myHT customer portal, including an updated layout, a separate mobile app, DocuSign integration and increased transparency and control for customers.
“Since its introduction several years ago, the myHT Portal has proven an effective platform for increasing transparency and improving communication,” he said. The company’s upgrade, Kenney explained, gives customers better access to information about their quotes, order status, specifications, order history, warranties and deliveries.
Hyundai Translead also introduced the HT-10s, a thermal event monitoring and prediction system that leverages pressure and temperature data to provide early warnings to drivers and fleet managers; enhancements to the LinkVue camera system, including new partnerships with fleet management providers to improve data integration and workflow; and the Hyundai Translead platform.
“Hyundai Translead is committed to helping people and communities progress towards a better future by maintaining connections between people, businesses and communities that keep the world in motion,” Kenney said.
