Daimler Truck expects to sell between 430,000 to 460,000 vehicles globally in 2025. (Daimler Truck)
Daimler Truck Holding AG cut its sales and profit guidance for the year, citing increasing economic uncertainty in North America.
Adjusted earnings before interest and tax is now expected to range between 5% and negative 5% year over year because of the expectation for reduced sales volume in North America, the German truck maker said after the close of trading May 13.
The firm also lowered its group unit sales expectations, now forecasting between 430,000 to 460,000 vehicles, while revenue for the Industrial Business is now expected at 48 billion euros ($53.7 billion) to 51 billion euros.
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Daimler Truck’s Freightliner brand leads the U.S. truck market, selling around 90,000 vehicles annually. The company builds a large share of its U.S.-bound Freightliner rigs in Mexico. It also operates parts distribution centers in Canada and Mexico.
The company previously said it would pass on any tariff-related cost increases to customers, although it acknowledged the full impact was still difficult to quantify. It had forecast flat unit sales for its North American division this year, reflecting already subdued demand.
The fifth-generation Freightliner Cascadia. The brand leads the U.S. truck market, selling around 90,000 vehicles annually. (Daimler Truck North America)
Before the reductions, Daimler Truck had projected a stable operating performance for this year, with adjusted EBIT expected to rise by 5% to 15%. Unit sales were seen at 460,000 to 480,000, roughly in line with 2024 levels.
Revenue for the Industrial Business was estimated at 52 billion to 54 billion euros, with an adjusted return on sales of 8% to 10%.
