(Jordan Vonderhaar/Bloomberg)
WASHINGTON — President Donald Trump on March 13 threatened a 200% tariff on European wine, champagne and spirits if the European Union goes forward with a planned tariff on American whiskey.
The European tariff, which was unveiled in response to steel and aluminum tariffs by the U.S. administration, was expected to go into effect on April 1.
But Trump, in a morning social media post, vowed a new escalation in his trade war if the EU pushes ahead with the planned 50% tariff on American whiskey.
“If this Tariff is not removed immediately, the U.S. will shortly place a 200% Tariff on all WINES, CHAMPAGNES, & ALCOHOLIC PRODUCTS COMING OUT OF FRANCE AND OTHER E.U. REPRESENTED COUNTRIES,” Trump wrote. “This will be great for the Wine and Champagne businesses in the U.S.”
We ask @POTUS to secure a spirits/hospitality agreement with the EU to get us back to zero-for-zero tariffs and create U.S. jobs, increasing manufacturing and exports for the American hospitality sector. We need #toastsnottariffs! pic.twitter.com/3t69CYRbRo
— Chris R. Swonger (@ChrisRSwonger) March 13, 2025
The Republican president on March 12 had signaled that he intended to take the action.
“Of course I will respond,” Trump told reporters during an Oval Office exchange with reporters.
Trump, in announcing the new steel and aluminum tariffs on March 12, openly challenged U.S. allies and vowed to take back wealth “stolen” by other countries, and he drew quick retaliation.
He has separate tariffs on Canada, Mexico and China, with plans to also tax imports from the European Union, Brazil and South Korea by charging “reciprocal” rates starting on April 2.
The EU announced its own countermeasures. European Commission President Ursula von der Leyen said that as the United States was “applying tariffs worth 28 billion dollars, we are responding with countermeasures worth 26 billion euros,” or about $28 billion.
We regret the unjustified US 25% tariff on steel and aluminium imports.
The EU will protect its consumers and businesses.
We are launching swift, proportionate countermeasures worth up to €26 billion, matching the economic impact of the US tariffs.
More about our response ↓
— European Commission (@EU_Commission) March 12, 2025
Those measures cover not just steel and aluminum products but also textiles, home appliances and agricultural goods.
U.S. bourbon makers, meanwhile, urged Trump to back off his trade war.
“The US-EU spirits sector is the model for fair and reciprocal trade, having zero-for-zero tariffs since 1997,” Chris Swonger, president and CEO of the Distilled Spirits Council, said in a statement. “We urge President Trump to secure a spirits agreement with the EU to get us back to zero-for-zero tariffs, which will create U.S. jobs and increase manufacturing and exports for the American hospitality sector. We want toasts not tariffs.”
