Dollar General Posts Record Sales as Shoppers Pinch Pennies

Dollar General set a quarterly sales record of $10.44 billion and upgraded its annual profit and sales outlook as Americans tighten their budgets and spend more at bargain stores and off-price retailers amid economic uncertainty.

The U.S. economy shrank at a 0.2% annual pace from January through March, the first drop in three years, as President Donald Trump’s trade wars dented spending by businesses. Consumer spending slowed sharply.

Dollar General, based in Goodlettsville, Tenn., stands out because it is raising its expectations for the year while most traditional retailers, like Macy’s, Target and Best Buy, are dialing back profit and or sales projections, citing anxious customers or the impact of tariffs.

For the period that ended May 2, Dollar General’s sales climbed 5% to $10.44 billion from $9.91 billion. That’s better than the $10.29 billion that Wall Street was expecting, according to a poll by Zacks Investment Research.

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Sales at stores open at least a year, a key indicator of a retailer’s health, increased 2.4%.

Customer traffic dipped 0.3%, but the average transaction amount rose 2.7%.

Shares jumped more than 15% June 3, and shares of rival Dollar Tree, which reports its quarterly performance June 4, rose 5%.

Dollar General ranks No. 18 on the Transport Topics Top 100 list of the largest private carriers in North America and No. 3 on TT’s wholesale/retail carriers sector list. Dollar Tree is No. 30 on the sector list.

Dollar General earned $391.9 million, or $1.78 per share, in the quarter, blowing past the $1.47 per share that Wall Street had expected, as well as the $363.3 million profit it recorded during the same period last year.

Dollar General said that even though it topped its own expectations, there is a lot of uncertainty about how tariffs will impact its business and its customers for the remainder of the year.

People are trading down, or visiting bargain chains, as they seek to extend their spending, but lower-income Americans are much more vulnerable.

“While the macro backdrop continues to be broadly unhelpful, with core lower-income consumers still facing considerable pressure on their finances, this was mitigated during the quarter by consumers gently stocking up on things in anticipation of tariffs,” Neil Saunders, managing director of GlobalData, said in a statement.

Quinese Jones, who visits her local Dollar General in Detroit four times a week, experienced sticker shock recently while eyeing an industrial-size bottle of cleaning solution for $13.

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The 40 year-old Jones is worried that prices for the things she buys at Dollar General will rise because so many are imported.

“This is as cheap as it’s going to be right now,” she said.

Dollar General is now projecting 2025 earnings in a range of about $5.20 to $5.80 per share. Its prior earnings forecast was for approximately $5.10 to $5.80 per share.

Analysts surveyed by FactSet are looking for earnings of $5.61 per share.

Sales are expected to climb approximately 3.7% to 4.7%. Dollar General previously predicted sales growth of about 3.4% to 4.4%. Same-store sales growth is now expected to be about 1.5% to 2.5% up from a prior outlook of about 1.2% to 2.2% growth.